O cliente tem sempre razão

Happy customers are good for business. Frank Furedi, professor de Sociologia na Universidade de Kent, escreve sobre os questionários de avaliação do ensino preenchidos regularmente pelos estudantes, cujos resultados tendem a ser cada vez mais valorizados pelas escolas.

«The idea that student satisfaction is even remotely connected to the quality of academic life is based on the model of a business. The contribution of an academic institution is demonstrated through the quality of its graduates, their achievements and contributions to society. A real university is focused on educating, challenging and stimulating - not on satisfying (...)
Indeed, one of the reasons why students attend a university is to learn to distinguish between right and wrong. The ability to discriminate and assess the quality of an academic experience is the product of years of hard work. The flippant remarks invited by a meaningless marketing exercise such as the National Student Survey flatter the respondent and institutions that have invested in image building. The exercise says nothing of value about the quality of academic education» (via Que Universidade?).